TASK: template everything and make it different from the competition
The Problem: You offer the same thing as the big banks but you aren't a big bank and you desperately want your brand to show that. CGWM had that problem. Their rebrand came with some graphic assets but no real direction. Their Wealth Management division marketing materials really need to engage the young audience but not scare off their current, more senior, clients.
The Solve: After a full audit of materials new templates were designed. Lots of white space. Hierarchy of information visualized in the text. New imagery showcases real life situations. Higher quality papers were used with a rich black and corporate colours to give visual breaks.
Have a look below to see some of the final designs.